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Marketing Database
A powerful marketing database can be designed to increase your organization's sales. Here is a listing of the possible functions of a marketing database:
Data Gathering/Cold Caller System:
- The marketing database would organize sales efforts by campaign.
- The database could present questions to be used in communication scripts for inside salespeople.
- The user records the answers for each question using pop-up menus.
- Ratings can be specified for different answers to determine the qualification of a prospect.
- The marketing database could associate sales representatives to specific territories, campaigns, or type of customer.
- The database could initiate automatic e-mail notification (with full prospect data) to a field sales representative when a prospect has been qualified.
Comprehensive Prospect Entry Screen:
- When a prospect is contacted, all data about the prospect can be available to the user via the database, and organized for quick look up.
- E-Mail messages to the prospect can be generated with sales brochures attached to the message for immediate communication to the prospect while your company is still fresh in their mind.
- Prospects can be categorized by the user to enable highly accurate queries at later dates for prospect re-visits.
- Literature requests are recorded in the database, and routed to the proper person for fulfillment.
- View past communications from any sales representative for each prospect.
Web Integration:
- Send e-mail based ads to prospects to drive them to special web site pages. Capture their responses in the database. (We can also host the database for you.)
- Capture the interests of web-based respondents based on questionnaire answers.
- Tailor inside sales communications with web-based respondents by displaying answers from web pages in their prospect entry screen.
- Publish order tracking information to the web for access by customers to reduce communication costs.
- Enable field sales representatives to access prospect information via a secure web connection to query, review, and update records.
Systems Integration:
- Transfer new data into existing corporate systems.
- Access data in other corporate systems without a separate application.
- Integrate with order processing systems for automatic entry of new orders without retyping information.
The ideas are endless! Allow us to bid on your database project. Click here for a bid submission page.
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